Under the EXHIBITION+ hybrid model, the physical exhibitions will be held from 2 to 6 September at the Hong Kong Convention and Exhibition Centre. Salon de TIME is fully open for industry professionals and the public to visit and make purchases. Exhibitors and buyers can meet online through the Click2Match smart business matching platform between 26 August to 13 September.

Number of participating brands hits post-pandemic high

Sophia Chong, HKTDC Deputy Executive Director, said: "As a globally renowned watch event, the Hong Kong Watch & Clock Fair and Salon de TIME continue to attract pavilions from France and Switzerland, as well as from Guangzhou and Taiwan. Additionally, exhibitors from Germany, Japan, Lebanon, and the Netherlands return with a range of uniquely designed watch products. The Salon de TIME features over 140 global brands, marking a new post-pandemic high. Aside from an increase in Hong Kong brands, there is also a rise in participating brands from Switzerland, France, and Germany, the three major watch-exporting countries in Europe. This high level of international representation underscores Hong Kong's advantage as an international business platform."

According to the latest data, Hong Kong is the world's second-largest hub for watch imports and exports. In the first seven months of this year, the total export value was approximately HK$28.2 billion, with the decline narrowed from 8.2% during the same period last year to 2.7%, representing an improvement of 5.5 percentage points. Some individual markets recorded double-digit increases, including Brazil (+65%), France (+57%), Germany (+15%), and India (+35%). Additionally, the HKTDC Export Confidence Index for Timepieces rose from 51.2 to 52.1 in the second quarter, indicating the industry remains optimistic about the export outlook despite challenges.

Distinctive niche brands and “Guochao” elegance at Salon de TIME

Salon de TIME, located in the Hall 3FG, features six thematic zones, including the new zone Microbrands. There are 12 unique niche brands offering watches that are both affordable and stylish. Other zones include World Brand Piazza, Renaissance Moment, Wearable Tech, Craft Treasure, and Chic & Trendy. Some of these brands provide on-site retail options, allowing the public to purchase their favourites. Also, this year the fair will welcome 18 brands from Mainland China and several independent watchmakers to present their “Guochao” series watches.

World-renowned brands showcased at World Brand Piazza

Sponsored by Prince Jewellery & Watch for the 15th consecutive year, World Brand Piazza remains a highlight of the exhibition. This year, the zone will feature 9 renowned international brands, including Baume & Mercier, Corum, CVSTOS, DeWitt, Kerbedanz, Montblanc, Peonia Diamond, Sarcar and Ulysse Nardin.

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