Marketing is about identifying the need and want of the segmented and targeted group. Marketing environment can be defined as all the variables or factors of which directly or indirectly affect the business activities. The environment keep changing which means the business activities has to be constantly monitored all the time so that the impact of business can be ascertained. The success and failure of any type of business largely depend on the environment of the business. There are three basic concept of marketing environment which include micro environment, macro environment and the market environment.Therefor a business should not analyses the internal environment but also understand the external factors which impact the overall profitability of the business. Marketing environment impact the business to a large extent because of which the every business give a lot of importance to various factors of Business environment.A tourism and travel business operating in corner of city can only prosper when they use effective tools of marketing to promote the tourism of the country and various cities and understand the needs of the consumer. This can only be done by adopting various marketing tools which create awareness about the product in the mind of the people and curiosity to explore the new place.