The India basmati rice market size was valued at INR 495.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach INR 537.0 Billion by 2033, exhibiting a CAGR of 0.90% from 2025-2033.Grab a sample PDF of this report: https://www.imarcgroup.com/india-basmati-rice-market/requestsample
Rising global demand drives the India Basmati Rice Market, with exports reaching 60.65 lakh metric tonnes valued at ?50,312 crore in 2024-25, up 15.7% in volume to 154 countries. Consumer preference for its premium aroma, flavor, and low-GI qualities surges amid health awareness, boosting organic variants. Urbanization and higher disposable incomes further elevate domestic uptake of specialty rice.
Government initiatives amplify this growth through APEDA's Basmati Export Development Foundation (BEDF), promoting cultivation via demonstrations and GI registration for authenticity. Schemes like RoDTEP refund export duties, while removal of minimum export prices enhances competitiveness. These measures, alongside Financial Assistance Schemes, sustain supply from key regions like Punjab and Haryana.
Key Market Trends & Insights:
Brand Marketing Surge
India's Basmati rice market witnesses intensified brand marketing to foster loyalty. KRBL's ‘Swaad Samriddhi Ka’ campaign for India Gate in Maharashtra strengthens regional ties via storytelling and digital efforts. Rising incomes drive premium differentiation, outpacing unbranded rice through influencer collaborations.
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Value-Added Products
Demand grows for value-added Basmati items like pre-mixed spices amid urbanization. India Gate's biryani masalas boosted branded loyalty by 9% via e-commerce. Fortified and flavored variants meet convenience needs, curbing unbranded sales while expanding premium segments.
Varietal Advancements
Innovations yield sustainable Basmati varieties like IARI's Pusa 1979 and 1985, herbicide-tolerant for Direct Seeded Rice. These cut water use, labor, and environmental impact, enhancing productivity. Farmers adopt them for cost savings amid rising inputs and export pressures.
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Government Policy Shifts
Policies shape trade, with ‘Bharat’ Rice at INR 29/kg via NAFED stabilizing prices. This curbs premium Basmati demand domestically but bolsters exports. Parboiled rice tax removal aids Middle East and Africa shipments, reinforcing global positioning.
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Tech in Retail
AI-driven retail and packaging transform the market. KRBL's 2025 India Gate campaign features QR codes and smart labels for authenticity. E-commerce growth enhances trust, differentiating premium packs and lifting sales in competitive segments.
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