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Rising urbanization, higher disposable incomes and a strong focus on interior aesthetics are propelling demand for decorative lighting in Indian homes and commercial spaces. Indoor lighting accounts for more than three-fifths of LED spending in India, reflecting growing use of energy-efficient, design-led fixtures in residential and commercial interiors. The overall lamps and lighting market generates revenue of around USD 400 million in India, underlining a broad base for decorative categories.?

Government energy-efficiency schemes and smart-home adoption further accelerate decorative lighting uptake. The UJALA programme has enabled the sale of more than 400 crore LED bulbs, normalizing LEDs as the default choice and supporting decorative LED formats. Comfort and lighting within smart-home segments is expanding, with rising demand for remotely controllable, decorative smart fixtures. In response, brands such as Havells and Panasonic are launching new decorative and smart collections tailored to modern Indian apartments.

Key Market Trends & Insights:

Rising Festival Demand

India's festive traditions, including Diwali and weddings, spike demand for durable LED decorative lights like lanterns and string lights. Customized setups with projection mapping and neon accents enhance events, driven by social media influence. Surya Roshni launched Jagmag String Lights, Rope Lights, and Profile Strip Lights for easy festive home setups.?

Sustainable Lighting Shift

Eco-friendly options using bamboo, recycled glass, and solar power gain traction for gardens and festivals, cutting electricity use. Government energy conservation pushes recyclable, non-toxic components. FIG Living's Cloud Lamps and Sphere Lamps, made from tear-resistant polypropylene, suit indoor-outdoor use.?

E-Commerce Expansion

Online platforms boost access to designer lights via AR visualization and competitive pricing across regions. Organized retail offers warranties and customization. Signify's 2000 sq-ft Philips Smart Light Hub in New Delhi displays over 300 smart SKUs for immersive experiences.?

LED Technology Adoption

Energy-efficient LED sources dominate chandeliers, pendants, and sconces for affordability and longevity. They replace incandescent options in households and commercial spaces. Festive and daily décor increasingly features adaptable LED strips and mounts.?

Smart Lighting Innovation

Interactive, tech-advanced solutions like app-controlled hubs appeal to urban buyers for premium aesthetics. Organized channels promote branded products with after-sales support. Philips Smart Light Hub enables hands-on testing of cutting-edge designs.

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