The India ethnic snacks market size reached USD 5.18 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 17.51 Billion by 2033, exhibiting a growth rate (CAGR) of 14.5% during 2025-2033.Grab a sample PDF of this report: https://www.imarcgroup.com/india-ethnic-snacks-market/requestsample
Rising urbanization and health-conscious preferences drive demand for convenient, nutritious ethnic snacks in India. Consumers favor low-calorie, organic options using natural ingredients, boosting the organized market to ?19,300 crore. Initiatives like Pradhan Mantri Kisan SAMPADA Yojana enhance infrastructure, supporting SMEs with technology and cold chains for better supply.?
PepsiCo's pursuit of a stake in Haldiram, the leader with ?12,800 crore revenue and 36% share, underscores sector appeal. Ethnic snacks comprise 40% of organized savoury snacks, fueled by rising disposable incomes and regional flavor popularity. Production Linked Incentive Scheme aids expansion in millet-based products.
Key Market Trends & Insights:
Promotional Campaigns
Brands drive engagement through reward-based promotions offering cashback, electronics, scooters, and trips like London vacations. Gopal Snacks expanded to 95 products and 346 SKUs with Pizza Pasta launch. Bikaji's "Khao London Jao" boosts loyalty via assured prizes, enhancing repeat purchases in competitive segments.?
Reward-Based Marketing
Consumer brands use large-scale rewards including discount vouchers and high-value gifts to foster loyalty. Food firms differentiate via nationwide campaigns with tangible incentives beyond products. This strategy elevates brand recall, sales, and visibility amid evolving buyer behaviors.?
Ready-to-Eat Convenience
Demand surges for ready-to-eat options like baklawa, falafel, potato chips, and hummus amid urbanization. Busy lifestyles favor packaged snacks over traditional preparation. This convenience category expands retail presence across organized channels.?
Health-Focused Organic Shift
Organic category gains traction with premium, natural ingredient preferences over conventional snacks. Vegetarian and spicy flavors dominate dietary choices. Rising health awareness propels premiumization in ethnic varieties.?
Regional Specialty Promotions
North, South, East, and West India showcase unique flavors via targeted promotions. Multi-pack and family sizes cater to diverse households. Organized market leverages e-commerce and supermarkets for wider reach.
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