The India fish market was valued at INR 2,073.79 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 10.20% during the forecast period of 2026-2035, reaching a valuation of INR 5,477.48 billion by 2035. This growth is driven by increasing demand for fish as a source of protein, growing awareness of its health benefits, and the expansion of both domestic consumption and exports. The rise of the aquaculture industry, improvements in fish farming technology, and changing dietary preferences are contributing to the market’s expansion.Growth Drivers
Increasing Consumer Demand for Fish
Fish has long been a staple protein source in India, particularly in coastal regions where it forms an integral part of the diet. With an expanding population, particularly in urban areas, and rising incomes, the demand for fish is increasing. As consumers become more health-conscious, fish, with its high nutritional value, including omega-3 fatty acids and low-fat content, is increasingly seen as a healthier alternative to other protein sources like red meat and poultry. This shift in dietary habits is driving the demand for fish across the country.
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Growth of the Aquaculture Industry
Aquaculture, or fish farming, is a major contributor to the growth of the Indian fish market. With the demand for fish outpacing the supply from wild fisheries, aquaculture offers a sustainable solution to meet this growing demand. Advances in aquaculture technologies, including improved breeding techniques, better feed, and more efficient farming methods, have significantly boosted production. The government's support for the aquaculture industry, including initiatives to enhance infrastructure and provide subsidies, has further accelerated growth. As more fish farming operations are established, the availability of both freshwater and marine fish is increasing, supporting the market’s expansion.
Government Initiatives and Export Potential
The Indian government’s focus on the fisheries sector is providing significant support for the industry’s growth. Programs like the Pradhan Mantri Matsya Sampada Yojana (PMMSY), which aims to promote sustainable fishing and aquaculture, have enhanced productivity and infrastructure in the sector. In addition, the government is encouraging fish exports by improving processing and packaging facilities and promoting the country’s fish products in international markets. As global demand for fish and seafood continues to rise, India’s export potential is growing, providing a major opportunity for market expansion.
Rising Awareness of Health and Nutritional Benefits
The growing awareness of the health benefits associated with fish consumption is another key driver. Fish is recognized for its high nutritional value, including protein, vitamins, and essential fatty acids. As consumers increasingly prioritize health and wellness, particularly among middle-class and urban populations, the demand for fish as a healthier food option is growing. Public health campaigns and the rising popularity of fitness and wellness trends are encouraging people to incorporate more fish into their diets, further driving market growth.