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Rising health awareness drives demand for herbal supplements in India, with 71% of households regularly consuming nutraceuticals like vitamins and herbal products. The aging population fuels needs for remedies addressing joint pain, diabetes, and immunity, supported by cultural trust in Ayurveda. E-commerce expansion enhances accessibility, while companies like Dabur launch nutraceutical lines such as Siens for wellness categories.

Government initiatives under National AYUSH Mission promote medicinal plant cultivation and integration into nutrition programs, boosting supply and quality. The Ministry of AYUSH supports value-added exports, capturing 17% of global herbal trade mainly via raw herbs. These schemes, alongside market revenue exceeding USD 1.9 billion, strengthen consumer trust and market growth.

Key Market Trends & Insights:

Geriatric Demand Surge

Older adults increasingly seek natural remedies for age-related issues like joint pain, weak immunity, and cognitive decline. Herbal supplements such as ashwagandha and ginseng gain preference due to minimal side effects and long-term benefits. Rising disposable incomes enable seniors to invest in preventive healthcare, with manufacturers developing age-specific Ayurvedic formulations. Government initiatives promote these remedies, boosting awareness among the elderly.

E-commerce Expansion

E-commerce platforms enhance accessibility of herbal supplements through diverse selections, detailed descriptions, customer reviews, and professional suggestions. Discounts, subscriptions, and loyalty programs drive repeat purchases, while direct-to-consumer brands cut costs. Quick delivery, easy returns, mobile apps, and AI recommendations personalize experiences, allowing smaller firms to compete via niche products.

Immunity Boost Popularity

Herbal products like moringa, echinacea, turmeric, and ginger dominate for immunity applications amid health consciousness. Consumers favor these over synthetic options for general wellness support. Traditional Ayurveda heritage strengthens trust, with formulations addressing lifestyle diseases effectively through natural ingredients.

Diverse Product Forms

Market offers tablets, capsules, soft gels, liquids, powders, and granules to suit preferences. Capsules and tablets lead for convenience in daily use across applications like energy and weight management. This variety caters to end users including adults, pregnant females, children, and infants, enhancing adoption.

Ayurvedic Wellness Shift

Holistic healing via Ayurveda replaces synthetic drugs, with herbs like flaxseeds and ginseng targeting bone and joint health. Healthcare professionals recommend these for geriatric and general health needs. Strong traditional medicine legacy, combined with rising awareness, propels consumer trust and market penetration.

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