According to the report by Expert Market Research, the India Men’s Grooming Market attained a value of INR 18165.13 crores in 2025. This valuation is supported by demand drivers such as urbanisation, increasing income levels, and growing awareness about personal grooming. The market is expected to reach INR 36407.12 crores by 2035, growing at a CAGR of 7.2%. This product plays a crucial role in daily consumption, particularly in the personal care sector.
Trends in this commodity are shifting towards premium and natural products. A specific product category, such as beard care, is gaining popularity, with a growing demand for beard oils and balms. This trend is connected to changing consumer behaviour, particularly among urban youth, who are increasingly adopting a more groomed and stylish lifestyle.
The trend towards health and wellness is also driving the growth of this market. Specific product types, such as natural and organic grooming products, are gaining popularity, particularly among the younger demographic. This trend is most prominent in metropolitan cities, where consumers are more aware of the importance of natural ingredients. The growing demand for sustainable and eco-friendly products is enabling this trend at the industry level.
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The primary demand-side driver is the increasing disposable income of the population, which is translating into actual consumption behaviour, with consumers willing to spend more on premium grooming products. This driver is also supported by the growing awareness of the importance of grooming for professional and social success. Additionally, the nutritional and functional benefits of certain grooming products, such as skin care, are also driving demand.
A supply-side driver is the growth of the e-commerce industry, which is impacting the retail channel, with online sales of grooming products increasing significantly. Government initiatives, such as the "Make in India" campaign, are also supporting the growth of this market, particularly in the manufacturing sector. Institutional support, such as investments in the beauty and personal care sector, is also driving growth in specific regions.
The forecast period from 2025 to 2035 will see a CAGR of 7.2%, with factors such as increasing urbanisation, growing awareness, and premiumisation sustaining growth. The contrast between mature and emerging markets will be evident, with emerging markets driving growth due to increasing demand for grooming products. This market will continue to be resilient in the long term, driven by changing consumer behaviour and growing demand for premium and natural products.