According to the report on 'India Non-Paper Stationary Market Outlook, 2023' published by Bonafide Research, India overall non-paper stationary market is expected to grow with a CAGR of 8% over reviewing period from year 2017-18 to 2022-23. Writing instrument contains Pens, Pencils and other. In Writing instrument Market, Pen Segment Market is dominating followed by Pencil. Leading companies in Writing Instrument has major market share includes BIC Cello, Linc, Flair etc.In short, stationary market includes products like, notebooks, paper for office, pens, non paper for office, pencils, colours and much more types. Among this entire category, apart from dominating paper stationary, non paper stationary category has contributed less than 40 percent market share.Further, writing instrument has chunked the largest pie of the non-paper stationary market with segment likewise, pen, pencil and others. All these lead to one conclusion that evolving digitalisation is not yet proving a threat to the stationary products, considering the potential growth of the market.
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In India, though stationery is largely retailed through local or small players, the industry is gradually moving towards the organised mould. The non-paper stationary market has witnessed phenomenal growth over the past couple of years. Growth beyond its set boundaries of writing instruments, stationary today includes a huge gamut of products across various ranges
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