Pet Parenting on the Rise

Urban India is experiencing a shift in lifestyle, driven by nuclear families, work-from-home culture, and the emotional comfort pets provide. Dogs and cats have become companions, stress-relievers, and family members for millions of Indians. This change has significantly increased spending on pet essentials, grooming products, accessories, and wellness items.

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Millennials, in particular, are leading this surge, prioritizing premium nutrition, health supplements, and specialized grooming products for their pets. The willingness to invest in high-quality products is contributing to the market’s rapid expansion.

Growing Demand for Pet Grooming and Hygiene Products

One of the strongest contributors to market growth is the rising demand for pet hygiene and grooming products. With pets spending more time indoors, the need for regular cleaning and grooming has become essential.

Fast-growing categories include:

Shampoos and conditioners

Deodorizers and perfumes

Anti-tick and flea solutions

Oral and dental care products

Wet wipes and paw cleaners

Online tutorials, pet grooming apps, and professional grooming salons have further increased awareness about proper pet care, driving demand for quality products.

Surge in Premium and Specialized Pet Food

While accessories and grooming products are growing rapidly, pet nutrition remains the biggest segment of the industry. Indian consumers are shifting from homemade diets to scientifically formulated pet food driven by rising health awareness.

Popular trends include:

Grain-free and high-protein diets

Breed-specific and age-specific food

Organic, natural, and limited-ingredient products

Functional foods with probiotics, omega fatty acids, and joint care formulas

E-commerce platforms have made it easier for consumers to discover and purchase premium global brands, further expanding market access.

Digital Adoption and E-Commerce Boom

The rise of online marketplaces has transformed the pet care landscape in India. E-commerce offers convenience, wide product choices, subscription options, and doorstep delivery—making it a preferred channel for pet parents.

Platforms like Amazon, Flipkart, Heads Up For Tails, and pet-focused apps are driving significant sales across:

Food and treats

Supplements

Grooming products

Pet accessories

Online communities, social media influencers, and pet parenting groups have also contributed to growing product awareness and brand loyalty.

Health and Wellness Taking Centre Stage

Veterinary care and preventive wellness are becoming important to Indian pet owners. This has boosted demand for:

Nutritional supplements

Immunity boosters

Dewormers and parasite control products