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Rising disposable incomes and an expanding middle class fuel domestic tourism demand, with over 2.9 billion domestic visits recorded alongside ?15.5 trillion in spending. Government initiatives like Swadesh Darshan 2.0, backed by ?20,000 crore, enhance sustainable infrastructure across thematic circuits, while UDAN connects 120 new destinations. International visitor spending hit ?3.1 trillion, supported by 20.57 million arrivals.

Digital platforms and experiential trends drive premium bookings, with tech-savvy millennials favoring wellness, adventure, and eco-tourism. The sector contributes 6.6% to GDP, employing 46.5 million, boosted by e-visa simplification and global marketing to G20 nations. Infrastructure upgrades and rising air connectivity further amplify accessibility and spending.

Key Market Trends & Insights:

Eco-Tourism Surge

Eco-tourism gains traction as travelers prioritize sustainable experiences, with eco-resorts and rural homestays in Kerala, Sikkim, and Uttarakhand leading the way. National parks like Jim Corbett and Kaziranga draw conservation enthusiasts through community-driven projects. Swadesh Darshan 2.0 bolsters eco-friendly infrastructure, while Delhi's electric-solar hybrid Yamuna cruise promotes low-carbon river tourism.

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Government Initiatives Boost

Strategic government efforts like Dekho Apna Desh encourage domestic exploration of cultural sites, enhancing local economies. PRASHAD Scheme upgrades pilgrimage destinations with superior facilities and connectivity, spurring religious travel. Swadesh Darshan 2.0 focuses on thematic, sustainable circuits, complemented by Chalo India campaigns and Bharat Parv events.

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Domestic Travel Rise

Domestic tourism expands rapidly, driven by rising disposable incomes and improved connectivity via air, rail, and roads. Citizens increasingly visit heritage and leisure spots, supported by digital marketing that elevates experiences. This segment dominates market activity, fueled by policy reforms and promotional drives for broader accessibility.

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Digital Booking Expansion

Online booking platforms revolutionize access to ticket reservations, hotel bookings, and holiday packages, streamlining travel planning. This shift caters to tech-savvy users across business, leisure, and medical purposes, enhancing convenience. Evolving preferences amplify digital channels' role in inbound and outbound segments.

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Infrastructure Enhancements

Upgraded tourism infrastructure, including hospitality expansions and transport networks, supports growing visitor footfall. North, South, East, and West India benefit from regional developments in service offerings. Investments align with global positioning, attracting 18.89 million international arrivals through better facilities.

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