Market Size in 2025: 12.4 Billion Litres

Market Forecast in 2034: 16.4 Billion Litres

Market Growth Rate 2026-2034: 3.20%

According to the latest report by IMARC Group, Japan's alcoholic beverages market size reached 12.4 Billion Litres in 2025. Looking forward, IMARC Group expects the market to reach 16.4 Billion Litres by 2034, exhibiting a growth rate (CAGR) of 3.20% during 2026-2034.

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Japan Alcoholic Beverages Market Trends & Drivers

The Japanese alcoholic beverages market is experiencing a remarkable evolution shaped by changing consumer behaviors and cultural shifts toward premiumization and health consciousness. The craft beverage movement has gained significant momentum, with consumers increasingly seeking unique, high-quality products that emphasize artisanal production methods and authentic ingredients.

E-commerce platforms have revolutionized distribution channels, providing consumers with unprecedented access to diverse alcoholic beverages from regional producers and international brands. The convenience of online purchasing, coupled with sophisticated recommendation algorithms and home delivery services, has expanded market reach beyond traditional retail outlets.

Japan Alcoholic Beverages Market Segmentation

The report has segmented the market into the following categories:

Breakup by Category:

Beer

Wine

Still Light Wine

Sparkling Wine

Spirits

Baijiu

Vodka

Whiskey

Rum

Liqueurs

Gin

Tequila

Others

Breakup by Alcoholic Content:

High

Medium

Low

Breakup by Flavour:

Unflavoured

Flavoured

Breakup by Packaging Type:

Glass Bottles

Tins

Plastic Bottles

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

On-Trade

Specialist Retailers

Online

Convenience Stores

Others

Breakup by Region:

Kanto Region

Kansai/Kinki Region

Central/Chubu Region

Kyushu-Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

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Competitive Landscape

Asahi Group Holdings Ltd.

Kirin Holdings Company Limited

Sapporo Breweries Ltd.

Suntory Holdings Limited

Takara Holdings Inc.

Tokuoka Co. Ltd.

Key highlights of the Report:

Market Performance (2020-2025)

Market Outlook (2026-2034)

COVID-19 Impact on the Market

Porter's Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.