Functional drinks refer to non-alcoholic beverages that are fortified with high amounts of minerals, dietary fibers, vitamins, amino acids, probiotics, etc. Some common product variants include energy drinks, fruit/vegetable drinks, caffeinated beverages, sports drinks, carbonates, specialty drinks, etc. Functional drinks offer numerous benefits, including maintaining a healthy balance of gut microbiomes, reducing inflammation, boosting energy levels, enhancing metabolism, etc.

Japan Functional Drinks Market Trends:

The growing consumer health concerns and rising consumption of ready-to-drink (RTD) beverages are driving the Japan functional drinks market. Furthermore, the increasing prevalence of gut-related disorders, such as ulcers, Gastroesophageal Reflux Disease (GERD), gastroenteritis, etc., is also augmenting the product demand. Moreover, numerous key players are launching new flavors based on various traditional Japanese drinks, including Aojiru, Mugicha, kombucha, Sakura tea, etc. Besides this, the rising influence of social media trends and various celebrity endorsements promoting the consumption of functional drinks is also fueling the market growth. Apart from this, the emergence of organic product variants is anticipated to bolster the market for functional drinks in Japan over the coming years.

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Japan Functional Drinks Market 2021-2026 Analysis and Segmentation:

Competitive Landscape:

Archer Daniels Midland Co., Ashahi Soft Drinks Co Ltd., Danone, ITO EN, Monster Beverage Corporation, Nestlé, PepsiCo Inc., Red Bull, Rockstar Inc. (PepsiCo Inc.), Coca-Cola Bottlers Japan Inc. (The Coca-Cola Company), Suntory Beverage & Food Ltd. (Suntory Group) and Taisho Pharmaceutical Co. Ltd.

The report has segmented the market on the basis on region, disc type, material type and end user.

Breakup by Type:

• Sports Drinks

• Energy Drinks

• Carbonated Drinks

• Fruit/ Vegetable Drinks

• Bottled Water

• Specialty Drinks

• Functional Tea & Coffee

• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialist Retailers

• Online Retailers

• Others

Breakup by Region:

• Kanto Region

• Kinki Region

• Central/ Chubu Region

• Kyushu-Okinawa Region

• Tohoku Region

• Chugoku Region

• Hokkaido Region

• Shikoku Region

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