Market Size and Growth

Market Size in 2024: USD 26.3 Billion

Market Forecast in 2033: USD 60.5 Billion

Market Growth Rate: 9.7% (2025-2033)

According to the latest report by IMARC Group, the Japan gaming market size reached USD 26.3 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 60.5 billion by 2033, exhibiting a CAGR of 9.7% from 2025 to 2033.

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Japan Gaming Industry Trends and Drivers

The Japan gaming market is driven by a strong gaming culture, high smartphone penetration level, and changes in technology. Gaming on mobiles and tablets is the most popular type of gaming device, with the drivers being Japan's 84.9% smartphone penetration levels and the favourite mobile games like "Genshin Impact" from the largest genre of video games - mobile games. The online nature of gaming is also the market leader, with a booming infrastructure in internet usage and social gaming, which contains in-game purchases, during 2021 Japan was the third largest market for revenue growth. Adults aged 35 and older, comprised the largest age group with in-game purchase opportunities.

Japan Gaming Market Segmentation

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan gaming market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments:

Device Type Insights:

• Consoles

• Mobiles and Tablets

• Computers

Platform Insights:

• Online

• Offline

Revenue Type Insights:

• In-Game Purchase

• Game Purchase

• Advertising

Type Insights:

• Adventure/Role Playing Games

• Puzzles

• Social Games

• Strategy

• Simulation

• Others

Age Group Insights:

• Adult

• Children

Regional Insights:

• Kanto Region

• Kinki Region

• Central/Chubu Region

• Kyushu-Okinawa Region

• Tohoku Region

• Chugoku Region

• Hokkaido Region

• Shikoku Region

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Competitive Landscape

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of major companies in the Japan gaming industry.

Key Highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current, and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, brand