Market Size and Growth

Market Size in 2024: USD 82.6 Million

Market Forecast in 2033: USD 161.0 Million

Market Growth Rate: 6.90% (2025-2033)

According to the latest report by IMARC Group, the Japan quinoa market size reached USD 82.6 million in 2024. Looking forward, IMARC Group expects the market to reach USD 161.0 million by 2033, exhibiting a CAGR of 6.90% from 2025 to 2033.

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Japan Quinoa Industry Trends and Drivers

The Japan quinoa market is growing because of the increase in health awareness among consumers, an increase in demand for plant-based and gluten-free diets, as well as increased culinary diversity in Japan. The source segment is led by organic quinoa, due to consumer preference for clean-label and sustainable products; however, white quinoa is the leading product type due to its versatility. The food and beverage segment has the largest application share because quinoa is used in salads, bowls, baked goods, etc., while appealing to health-conscious consumers. The predominant end use is packaged food. This is propelled by a convenience orientation lifestyle of the consumer, with the leading distribution channels being supermarkets/hypermarkets because of availability to consumers.

Japan Quinoa Market Segmentation

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan quinoa market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments:

Source Insights:

• Organic

• Conventional

Product Type Insights:

• Red Quinoa

• Black Quinoa

• White Quinoa

• Others

Application Insights:

• Food and Beverages

• Cosmetics

• Pharmaceuticals

• Animal Feed

• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets

• Traditional Retail Stores

• Convenience Stores

• Online

• Others

End Use Insights:

• Ingredient

• Packaged Food

Regional Insights:

• Kanto Region

• Kinki Region

• Central/Chubu Region

• Kyushu-Okinawa Region

• Tohoku Region

• Chugoku Region

• Hokkaido Region

• Shikoku Region

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Competitive Landscape

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of major companies in the Japan quinoa industry.

Key Highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current, and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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