Market Size in 2024: USD 6,198 million

Market Forecast in 2033: USD 11,976 million

Market Growth Rate: 7.6% (2025-2033)

According to the latest report by IMARC Group, The Japan video streaming market size reached USD 6,198 million in 2024. Looking ahead, IMARC Group predicts the market will reach USD 11,976 million by 2033, growing at a compound annual growth rate (CAGR) of 7.6% between 2025 and 2033.The market is driven by increasing internet penetration, diverse content offerings, and rising demand for on-demand entertainment services.

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Japan Video Streaming Market Trends and Drivers:

Japan’s video streaming market is in the midst of significant growth, evidenced by increasing subscriptions, more ad-supported options, and more devices, supported by improved stream quality with high-speed broadband and 5G for mobile viewing. This competitive platform space has global players of Amazon Prime Video and Netflix, alongside the domestic players of U-NEXT, Disney+, Hulu Japan, ABEMA, DAZN, d-Anime Store, and FOD, differentiating their offerings through localized originals, anime CATV and sports rights deals, pricing bundles, and ecosystem perks. There is growth across all segments of SVoD, AVoD, live events, and catch-up services, with streaming live and event content growing share and the usage of on-demand libraries growing with content discovery and personalization improving through AI-driven recommendations.

Japan Video Streaming Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Video Streaming Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Breakup By Component:

Solution 

IPTV

Over-the-top

Pay TV

Services 

Consulting

Managed Services

Training and Support

Breakup By Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

Breakup By Revenue Model:

Subscription

Transactional

Advertisement

Hybrid

Breakup By End User:

Personal

Commercial

Regional Insights:

Kanto region

Kansai/Kinki region

Chubu region

Kyushu and Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan Video Streaming industry.

Key highlights of the Report:

Market Performance (2019-2024)

Market Outlook (2025-2033)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a