Against the backdrop of this enduring relationship, JCB—the only international payment brand based in Japan—entered the Philippine market in 1996 with a vision to bring Japanese excellence in payments closer to Filipino consumers. Over the past three decades, JCB has grown alongside Filipino cardholders by delivering seamless payment experiences and creating more opportunities for them to experience Japan through travel benefits, merchant partnerships, and collaborations with Japanese brands in both countries.

As JCB celebrates its 30th anniversary in the Philippines, the company is proud to join the commemoration of 70 years of diplomatic relations between Japan and the Philippines, reaffirming its role as a bridge between the two nations. Through trusted partnerships and carefully curated experiences inspired by Japanese culture, JCB continues to bring Japan closer to Filipino consumers while strengthening the enduring connection between the two countries.

To mark these shared milestones, JCB is launching a year-long celebration showcasing the connections it has fostered over the past three decades—from immersive cultural experiences and merchant collaborations to anniversary events and exclusive promotions inspired by the best of Japan.

JCB will celebrate its 30th anniversary with a special event at the SM Mega Fashion Hall from September 25 to 27, 2026. More than a celebration of a company milestone, the event will also honor 70 years of friendship between Japan and the Philippines, showcasing how JCB has contributed to strengthening ties between the two nations through cultural exchange, trusted partnerships, and shared experiences. The event will bring together JCB Cardholders, banking partners, merchants, and guests for a vibrant showcase of Japanese culture and meaningful collaborations, underscoring JCB’s commitment to creating experiences that go beyond payments.

To further commemorate these milestones, JCB is introducing a series of anniversary-themed promotions inspired by Japan and its longstanding friendship with the Philippines. These limited-time offers invite JCB Cardholders to experience Japanese culture and lifestyles through exclusive collaborations with participating partners.

- Japan visa application for PHP 30 (July 1 to 31, 2026)

- USD 30 off Japan Airlines (JAL) flights (Booking period: July 15 to 31, 2026; travel period: July 15, 2026, to May 31, 2027)

- Ramen for PHP 30 at Ramen Kuroda (Every Tuesday from July 14 to September 29, 2026)

- 30% off at Mitsukoshi Fresh and Beauty (July 16 to August 16, 2026)

Press release: https://acnnewswire.com/press-release/english/108507/jcb-celebrates-30-years-of-trust,-honoring-70-years-of-japan-philippines-friendship