Kombucha tea is a fermented drink that is prepared from sweetened green or black tea, sugar, bacteria and yeast. It contains antioxidants, which help in increasing metabolism, reducing headaches, rebuilding connective tissues, detoxifying the body and strengthening the immune system. As it is considered useful in the treatment of cancer, arthritis and other degenerative diseases, it is gaining popularity as one of the most preferred beverages around the world.

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Market Trends

Owing to the global outbreak of COVID-19, there is a significant rise in the demand for immunity-boosting foods and beverages, which, in turn, is propelling the kombucha tea market growth. Apart from this, the increasing demand for functional drinks, coupled with the easy availability of these products through online distribution channels, is further driving the growth of the market. Moreover, the introduction of innovative product flavors and variants, such as lemon, ginger, berries and coffee, offered by leading players in the industry, are expected to bolster the market growth in the upcoming years.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT's Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, Reeds, Inc. (NASDAQ: REED) etc.

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Breakup by Type:

Organic

Non-Organic

Breakup by Tea Type:

Green Tea

Black Tea

Oolong Tea

Others

Breakup by Flavour Type:

Fruits

Regular/Original

Herbs and Spices

Flowers

Others

Breakup by Packaging Type:

Glass Bottles

Aluminium Cans

PET Bottles

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Health Stores

Online Retailers

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

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