Shoppers in the United States who want Indian and Pakistani fashion jewelry can order from MyRivaaz, an online store that dispatches orders from Maryland. There is no retail counter. Everything is sold through the website, with measurements, materials, and photographs listed on each product page. The customer base includes brides, bridesmaids, and women dressing for festivals, receptions, and family functions.Necklaces and earrings account for a large part of the catalog, though the traditional lines draw the most attention. A kundan jewelry set on the site typically pairs a necklace with earrings in matching stonework, and you can add a Maang tikka or bangle pair from the same design family. The kundan selection covers chokers, navratan designs, pearl-accented pieces, and Victorian-style finishes in ruby, emerald, and sapphire tones. Bangle options sit alongside these in gold-tone pairs, kadas, and cubic zirconia styles, sized to be worn as a stack.
"What we hear from customers is that the gold tone has to agree across every piece they wear," a company spokesperson said. "So the collections are grouped by finish and by stone color. A customer can start with the necklace, add the bangles, then pick the head piece last, and the set will read as one look in photographs."
Items are plated over a brass base, with plating listed on the product page, usually between 18K and 24K. The store offers a bundle option for customers ordering several pieces at once, and a wishlist for shoppers who want to hold a design while they decide. Filters sort the range by occasion, including bridal, bridesmaid, party, festive, and casual. Because the work is done by hand, the store states that minor differences in color and finish between the photograph and the item are to be expected. Product reviews across the catalog number in the thousands.
About MyRivaaz:
MyRivaaz is an online seller of Indian and Pakistani fashion jewelry, shipping across the United States. The catalog holds necklaces, earrings, rings, anklets, mangalsutra, and head and hand accessories such as Maang tikka, matha patti, passa, sheeshphool, hathphool, and bajuband. The bangles jewelry Indian buyers look for are stocked in pairs, kadas, and bracelets across American diamond, traditional, and fusion styles. For more information, visit https://www.myrivaaz.com/.