London Circular Distribution runs its rounds from a warehouse on Mabley Street in Hackney and has done so for over 25 years. Three generations of the same family have kept the business going, and several of the distributors on the payroll today have been walking London pavements for more than a decade. Work goes out across every London region.Ask a shop owner in Walthamstow how many households in the next few roads know the business exists. The answer tends to be lower than expected. Leaflet distribution is the cheapest fix for that, provided the leaflets reach the right doors, and this is where the company puts most of its attention. Rounds are planned road by road around the client's catchment, then walked by supervised teams carrying GPS loggers. Solus, shared and selected street options are all available, along with newspaper, magazine, sample and business-to-business delivery.
A spokesperson for the company said: "The first thing we ask a new client is which roads their customers actually come from. Once we know that, we can plan a round that fits the budget and still reaches the households we want to reach. We usually suggest around ten thousand copies in a tight area rather than a thin spread across half of London, because that is what makes the phone ring.
The in-house team keeps a hit rate of around 98 percent across the Hackney and Walthamstow catchment, and the company carries a 4.9 client satisfaction rating. Most new work arrives through referrals and repeat bookings rather than advertising. Written quotes are normally returned within a working day, and campaigns can be scheduled within five to ten working days of the leaflets reaching the warehouse.
A printed flyer sits on a kitchen counter for days and gets picked up more than once. Owners who want their name in front of nearby households can ask the team for advice on area selection and volume before spending anything, which is often when a modest budget starts working harder.
About London Circular Distribution
London Circular Distribution is a family-run distribution company covering Greater London and the surrounding counties. Services include residential leaflet rounds, solus and shared delivery, selected street targeting, newspaper and magazine distribution, sample drops, direct mail and business-to-business distribution, each supported by GPS-verified route reporting. For more information, visit https://londoncircular.co.uk/