Engaging customers and driving increased sales is often challenging and requires both customer insight and top-notch customer experience. Thus far, paying has mostly disrupted this experience – not to mention the often-arduous search for the correct loyalty card or application. To solve this problem, Helsinki-based start-up company Palofy Analytics is bringing a payment application working directly on the payment terminal, which allows the customer to join with just one click. In the future, all Mastercard® and Visa® payment cards function as a loyalty card, no registration is needed. The card data is tokenized and leave no identifiable information in the system. Palofy Analytics’ service includes a modern Android-based payment terminal with NFC and EMV card reader, 5’’ colour touch screen, receipt printer, loyalty application, as well as a possibility for register application, all functioning on a single device. Bringing applications to payment terminals is a big step in payment service development and simplifies selling.
Palofy Analytics will not be the cheapest option on the market, but it will boost sales. “Our payment terminal and service are not an expense to the business, they increase revenue” Taalikka says. “We have carefully developed the service, and now that we are heading towards “normal” times, it is a good time to enter the market” he continues.
Besides the exact data from the register application and loyalty data, the service also utilises third-party data sources, that support the sales forecasting. For example, weather forecasts, events & holidays, and regulations have an enormous impact on businesses, especially restaurants. Being able to predict the sales is crucial for ordering produces and products, planning the work lists and marketing. Palofy Analytics’ mission is to help businesses operate more efficiently and anticipate the upcoming demand, thus increasing sales and decreasing costs.
The pilot phase has started in July 2021, and the service will be launched commercially soon.
About Palofy Analytics Oy
Palofy Analytics’ services consist of PAX Techologies A920 Android payment terminal, Mastercard® and Visa® acquiring, loyalty and register applications, and data analytics and forecasting services.
Palofy Analytics is owned by the management and Random Ventures, an investment company owned by Mr. Peter Vesterbacka and Mr. Kustaa Valtonen, who are currently best known for their Finest Bay Area tunnel project. The chairperson in the company’s board is Ms. Thandia Pomar Zurita, former COO of Homerun Technologies Oy (Kodit.io). Tomi Taalikka, a serial entrepreneur is the CEO. Several restaurant and event business professionals as well as experts in payment and customer loyalty services have been involved in the development process of this service.
The acquirer is Maltese Credorax Bank Limited, and Palofy Analytics acts as their independent sales organisation in European Union.
www.credorax.com
To learn more, visit www.palofy.com
Press contact
Tanja Heikkinen, Communications Manager
tanja@palofy.com
Phone: +358-40-556 0070
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