The Malaysia alternative data market size reached USD 37.47 Million in 2024 and is expected to reach USD 565.19 Million by 2033. It is projected to grow at a CAGR of 35.19% during the forecast period from 2025 to 2033. Key growth drivers include government-led digital infrastructure expansion, rapid e-commerce and digital payments adoption, fintech innovations, and increasing demand for data-driven risk analytics. the report offers a comprehensive analysis of the industry, including Malaysia alternative data market share, and regional insights.

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MARKET TRENDS

Malaysia’s rapid adoption of digital payments and e-commerce platforms is creating extensive volumes of alternative data such as transaction logs and consumer behavior patterns. Financial institutions leverage this data to improve creditworthiness assessments and fraud detection. For SMEs and consumers lacking traditional credit histories, these non-traditional data sources provide critical insights, enabling more nuanced underwriting. This trend highlights how consumer digital footprints significantly influence Malaysia’s alternative data market growth. For instance, Provenir’s AI Decisioning Platform, awarded "Data Solution of the Year – Finance" in April 2025, integrates over 120 global data partners.

The expansion of data centers and cloud infrastructure investments are reinforcing the Malaysia alternative data market. These infrastructures enable the storage, processing, and real-time analysis of large alternative datasets such as IoT signals and satellite imagery. The robust infrastructure supports financial services’ demand for high-performance computing, exemplified by the Kenanga Alternative Series: Islamic Global Responsible Strategies Fund launched in August 2024, leveraging big data and AI for Shariah-compliant investment decisions.

MARKET GROWTH FACTORS

Government-led digital infrastructure expansion is a critical growth factor for the Malaysia alternative data market. The nation’s commitment to building robust cloud and AI infrastructure facilities facilitates vast alternative data storage and processing, enabling innovative applications across industries. This expansion supports Malaysia’s ambitions to become a regional data and fintech hub, accelerating the adoption of alternative data-driven solutions.

The rapid adoption of digital payment systems and e-commerce has created rich alternative data sources. Financial institutions utilize these data streams extensively for credit scoring, fraud detection, and customer segmentation. This evolution has increased access to inclusive financial services and fostered more precise risk assessments, leading to improved financial inclusion and more diverse market participation.

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