According to the report by Expert Market Research (EMR), the global male grooming products market attained a value of approximately USD 77.48 billion in 2025. Aided by rising awareness of personal grooming, changing lifestyle patterns, and the growing influence of fashion and social media, the market is expected to witness steady growth during the forecast period. The market is projected to expand at a CAGR of about 5.10% between 2026 and 2035, reaching a value of nearly USD 127.41 billion by 2035.

Male grooming products include a wide range of personal care items such as skincare products, haircare solutions, shaving and beard care products, fragrances, and toiletries specifically formulated for men. Increasing acceptance of grooming as an essential aspect of personal and professional appearance has significantly contributed to the expansion of this market across both developed and emerging economies.

Male Grooming Products Market Trends

One of the prominent trends in the global male grooming products market is the growing demand for premium and specialised products. Consumers are increasingly seeking high-quality grooming solutions tailored to specific skin types, hair concerns, and lifestyle needs. This has led to the introduction of advanced formulations, including anti-ageing skincare, natural and organic products, and multifunctional grooming solutions.

Another notable trend is the rising popularity of beard grooming products, driven by evolving fashion trends and the widespread adoption of beards and facial hair styling. Products such as beard oils, balms, waxes, and specialised trimmers have gained significant traction. Additionally, the increasing penetration of e-commerce and direct-to-consumer channels is reshaping purchasing behaviour, offering greater product variety and convenience.

Drivers of Growth

The growing awareness of personal hygiene and self-care among men is a key driver of market growth. Urbanisation, increasing disposable incomes, and exposure to global fashion trends have encouraged men to invest more in grooming and personal care products. Furthermore, the influence of social media, celebrities, and digital marketing campaigns has played a crucial role in normalising and promoting male grooming across different age groups.

The expansion of professional environments and corporate culture has also contributed to increased demand for grooming products, as personal appearance is often associated with confidence and professionalism. In addition, product innovation and the availability of customised grooming solutions are supporting sustained market growth.

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Male Grooming Products Market Forecast

Over the forecast period, the global male grooming products market is expected to witness consistent growth, supported by evolving consumer preferences, product innovation, and expanding digital retail channels. With increasing emphasis on personal care and lifestyle enhancement, the market is well positioned to maintain steady expansion through 2035.