In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Murphy shares a conversation with his Director of Sales, Zac Cooper. In a recent episode, Murphy and Cooper discuss best-of-breed solutions and the best way to run the Factory Stack.

Murphy, a widely respected thought leader in the manufacturing sector, recently observed that the success of digital transformation must begin with the optimization and modernization of antiquated sales processes. View the video: http://bit.ly/2D2yOwD

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics.

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software (www.atlatlsoftware.com) is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

• Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.

• Increases speed and accuracy of configuration and quoting process.

• Produce dynamic sales approval drawings of products as they are configured.

• Instantly generate professional quotes with dynamic pricing.

• Efficiently manage the sales pipeline from lead to close, all on a mobile device.

• Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.