MART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital "Online + Offline" mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.2022 is a year of crypto, NFT and blockchain, FEED HK, as a pioneer in content marketing, has collaborated with Kingsan, a game-producing YouTuber who loves Hong Kong culture, to create the first MART IN METAVERSE CNY Mart in Hong Kong, which allows people to experience the CNY Mart 3.0 with a virtual identity (Avatar). MART IN METAVERSE will be held at the virtual platform Cryptovoxels for 9 days from 28th January to 5th February 2022. People can use the virtual identity to walk into the unlimited virtual space and enjoy the immersive interactive experience.
MART IN METAVERSE is divided into three thematic zones, presenting limited edition CNY-themed products, multi-million-dollar NFT art exhibits, FILA pavilion, etc. You can also visit the cherry blossom tree to make a blessing, watch DJ performance at the "Live @FTLife" stage, etc. All the most unexpected things can happen, connect with the world anytime, anywhere, and explore an unprecedented CNY event together.
3 Themed Zones, 3.0 CNY Event Experience
MART IN METAVERSE is divided into three thematic zones: "The Kolture Pavilion", "Fortune Blossom Pavilion" and " Storefriendly presents: NFT Gallery". Visitors can wander around and enjoy the exclusive metaverse experience with their own imagination.
1. The Kolture Pavilion
Kingsan, a YouTuber renowned for designing games with Hong Kong elements, has designed one of the mart venue "Kolture Pavilion", with Hong Kong-style tenement building tong laus, creating a traditional and ultra-modern exhibition building.
The "Kolture Pavilion" is one of the venues of MART IN METAVERSE CNY Mart, in which eight brands will present traditional and innovative Chinese New Year gifts. Kung Lee Herbal Tea, a traditional herbal tea shop founded in 1948, is once again teaming up with Spanish artisanal candy brand PAPABUBBLE to launch a new handmade herbal tea cotton candy, which will be sold for the first time at Mart in Metaverse, as well as products from mosaic and painting brand CASPAR HOUSE, local creative brand Handmadeship, Thai-infused brand INBAAN, UK crispy pork skin brand Mr Porky, Handcrafted sweets brand YASS COOKIES and creative nostalgic iron-casting brand Iron Workshop, all of which are available for customers to shop online and enjoy offline.
In line with the brand proposition of "Think beyond insurance.", FTLife is daring to break conventions and creating innovative services and products. This time, FTLife has extended its brand to the metaverse with the Live @FTLife stage, located on the rooftop of the Kolture Pavillion, where stage performances will be held from time to time. Visitors will be able to experience the concert performances as in at the physical stage. The event will be held in conjunction with Hong Kong's first-ever Hip Hop Music Awards - Whats Good Music Awards to bring more than 10 local DJs and singers to the stage (performance schedule will be announced separately on the event website or social media page).
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