We must remember that in 26 June 2015 European Council on Tourism and Trade decided that Ethiopia is responding to the criterias of World Best Destination Award, of recognizing places that inspire and promote responsible holiday experiences that celebrate and protect the best of their destination.

In unanimity the world tourism body up-holded the decision and awarded ETHIOPIA as WORLD BEST TOURIST DESTINATION IN 2015 and FAVORITE CULTURAL DESTINATION FOR 2015.

As a result, on July 10, 2015 in Addis Ababa, the representatives of world tourism headed by European Council on Tourism and Trade President, Professor Dr.Anton Caragea, had delivered the official opening speech for ETHIOPIA - WORLD BEST TOURIST DESTINATION IN 2015.

This are European tourism leader main points of allocution regarding FAVORITE CULTURAL DESTINATION status for Horn of Africa country:

We are hailing Ethiopia also a Favorite Cultural Destination for 2015 and with good measure also, as we just inscribed as intangible cultural and tourism patrimony heritage the Ethiopian coffee ceremony and shimgalina-the specific Ethiopian concept of learning and rich amicability.

The coffee ceremony is not only celebrating the first coffee planted and presented to the world by Ethiopian people, but is also a ceremony destined to showcase the hospitality, the traditions, the desire to offer the best for travelers and passerby alike.

In this ceremony we can observe the people character and way of treating with dignity and care their guest.

I must also remark another component of intangible cultural and tourism patrimony heritage of Ethiopia- the concept of shimgalina, offering another mark of inter-community dialogue and acceptance, of tolerance and friendship, that explains in full how Ethiopia can unite people, can give them the sense of historical unity and bind them together in love.

This concept is also a fundament of Ethiopian history and development, a secret to ingratiate in a polite and correct manner, that makes tourist feel at home in this wonderful country.

As Ethiopia is in itself a succinct compendium of humanity history and traditions, I could go one for hours, underlining the many reasons why crowning Ethiopia today as World Best Tourist Destination it is just a normal act of recognition of a country so rich in culture and promises of tomorrow that it becomes the embodiment of the tourism for the future, of the tourism for knowledge and experiences, of tourism that is letting us richer in conscience and soul.

The story of Ethiopia continues and is writing today a new and remarkable page: the page of tourism and cultural success, the page of Ethiopia as WORLD BEST TOURIST DESTINATION FOR 2015.

The rest of the ceremony encompassed: Ethiopian Prime Minister-Hailemariam Desalegn acceptance speech, Minister of Culture and Tourism of Ethiopia-Amin Abdulkadir presentations, traditional dances, coffee ceremony and perfect Ethiopian music.

The tourism promotion extravaganza was broadcasted live and watched by an estimated audience of 200 million viewers.