MSG91 operates as a cloud communication platform that handles authentication and messaging requirements for more than 20,000 businesses across global markets. The company has made substantial improvements to its technical infrastructure, resulting in one-time password delivery times that now consistently fall below three seconds. This development directly tackles the authentication delays that frequently cause transaction failures and customer drop-offs during critical verification processes.Authentication speed has become a decisive factor in customer retention, particularly during high-stakes moments like payment processing and account access. MSG91's OTP service now processes verification requests through multiple channels including SMS, email, and voice systems with dramatically reduced latency. The platform handles millions of daily authentication attempts for companies operating in sectors where immediate verification proves essential. Businesses report fewer instances of customers abandoning purchases due to delayed verification codes, while also experiencing smoother user flows during peak traffic periods. The service maintains delivery reliability above 99% while achieving these faster response times.
"Authentication delays cost businesses real money every day through abandoned transactions and frustrated users," said a company spokesperson. "Three-second delivery times eliminate that friction point entirely. Users get their verification codes almost instantly, which keeps the transaction momentum going and prevents the customer frustration that drives people to competitors."
The technical improvements focus heavily on routing optimization and redundancy systems that automatically adapt to network conditions. MSG91's OTP service employs algorithms that analyze delivery paths in real-time, selecting the fastest available route for each authentication request. This approach proves particularly valuable during traffic surges that typically slow down verification systems. E-commerce platforms benefit during promotional events, financial services maintain responsiveness during market activity, and healthcare applications ensure rapid access when timing matters most. The infrastructure includes multiple backup channels that activate automatically if primary routes encounter delays, ensuring the sub-three-second standard remains consistent.
About MSG91
MSG91 delivers cloud communication infrastructure, including messaging APIs, email systems, voice services, and OTP service solutions to organizations operating in 196 countries worldwide. The platform supports automated customer communication workflows, security verification protocols, and engagement strategies through reliable delivery networks. Companies ranging from emerging startups to established enterprises utilize MSG91's developer-focused APIs and scalable architecture to meet their digital communication requirements across diverse market segments and geographic regions.