The global nail salon market was valued at USD 11.00 billion in 2022 and is projected to reach USD 20.30 billion by 2030, exhibiting a CAGR of 8.0% from 2023 to 2030. There is an increasing focus on personal grooming, leading individuals to pay more attention to their overall appearance, including nails. Nail salons offer specialized services to meet this growing demand. The COVID-19 pandemic has profoundly affected the nail salon industry, resulting in significant trends and changes. Salons have adopted stringent safety protocols to protect customers and staff, including mandatory mask-wearing, frequent sanitation of tools and surfaces, hand sanitizing stations, and social distancing measures.
Following the pandemic, maintaining strict hygiene has become essential for nail salons to build customer confidence. Many establishments have transitioned to appointment-only systems to manage customer flow and minimize overcrowding, which also helps reduce wait times. The rise of online booking platforms and mobile applications has facilitated effective appointment scheduling and salon capacity management. Furthermore, millennials prioritize self-expression and individuality, using nail salons as a medium for creative expression through unique designs, colors, and embellishments. This demographic often seeks nail technicians who can deliver customized and intricate nail art.
Key Market Trends & Insights
North America held over 33% of the global market share in 2022.
The manicure service segment accounted for approximately 32% of the market in 2022.
The UV gel overlays and extensions service is expected to grow at a CAGR of 9.5% from 2023 to 2030.
The women segment represented about 69% of the market in 2022.
Nail salons targeting the 19 to 40 years age group comprised over 46% of the market in 2022.
Market Size & Forecast
2022 Market Size: USD 11.00 Billion
2030 Projected Market Size: USD 20.30 Billion
CAGR (2023-2030): 8.0%
North America: Largest market in 2022
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Key Companies & Market Share Insights
The market features a blend of established players and newcomers. Industry leaders are recognizing the expanding trend of nail salons and are intensifying efforts to seize market opportunities. To maintain their market position, these companies are diversifying their service offerings to meet evolving consumer preferences.
For instance:
In June 2022, John Barrett partnered with the luxury condo building 53 West 53 in Manhattan to facilitate easy access to wellness services through pre-appointments.
In December 2021, MiniLuxe, a Boston-based nail salon chain, completed the largest Capital Pool Company (CPC) offering in TSX history, reflecting confidence in its commitment to healthy workplace conditions and premium service quality.
Key Players
Revive Nails & Massage Therapy
Alluring Nails & Tanning
Milano Nail Spa The Height
Soho Beauty & Nail Boutique
J and J Nails & Spa
Hana Nail
Shian Nails
Nailaholics
LOTUS NAILBAR & SPA
ZAZAZOO Nail Salon