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Growing trend of BYOD is one of the major factors for growth of the market. Growing concern of organisations towards improving organisation’s productivity is key factor for adopting BYOD trend in organisations in various sectors. Moreover, implementation of BYOD policy has aided in improving productivity and efficiency of employees, as they perform their respective tasks on their device, which in turn helps in increasing the productivity of the organisation. For instance, in 2013, in IBM Corporation 120,000 number of an employee were using their own smartphone, tablet in the workspace. Thus, adoption of BYOD trend by organisations helps in cutting down costs. Hence, increasing BYOD trend has increased demand for personal devices such as tablets, notebooks, smartphones, and others in the workplace. Therefore, this is expected to propel the growth of the notebook market.

North America held the dominant position in the market in 2017 and it is expected to retain its dominance during the forecasted period (2018—2026). This is attributed to increasing adoption of BYOD trend among various vertical such as healthcare, IT, and retail. For instance, according to Coherent Market Insights’ analysis, in 2017, in the U.S., around 65% of the organisations including banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Major benefits associated with BYOD is cost reduction, mobility, and it also helps in increasing retention of the employees. Hence, increasing adoption of BYOD trend will positively help in fuelling growth of the market in this particular region.

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Global Notebook Market: Taxonomy

By Product Type

• Desktop Replacement Notebook

• Mainstream Notebook

• Standard-Portable Notebook

• Sub-Notebook