For a restaurant business, it is important to know what the customers think and what steps can businesses take to respond to any issue. This is where Opiniator’s digital comment cards come in. Studies suggest that 70% of customers do not return to the same restaurant if that customer is dissatisfied. The main culprits include; food quality poor services, or poor cleanliness. To avoid online complaints, restaurants can opt for the best customer comment cards provided by Opiniator. These digital comment cards allow the customers to give feedback via their mobile phones. Ratings, reviews, and comments can be shared using SMS, email, phone call, web, or QR code. Using Opiniator (not an app) restaurants can alert their staff within a few seconds if there is an issue. This means they can fix the problem and recover the customer – before they complain online
Speaking at a recent event, Opiniator’s Product Manager said, “To understand the importance of customer retention for a restaurant business, we reviewed hospitality industry data.. It says that satisfied customers will visit your restaurant 4.3 times a month while highly satisfied customers will pay a visit 7.2 times per month. The amount of earnings can be substantially higher if you have satisfied customers. This is exactly the reason to focus on customer retention and choose our feedback tools.”
The conventional feedback cards use templates having ineffective questions that hardly touch the customer pain points. It is tedious to fill these cards. In fact there are at least a dozen reasons why restaurants (or any brick and mortar) business should stop using paper based comment cards Hence, more restaurants are vying for the adoption of Opiniator’s digital comment cards to collect customer feedback in real time.
In addition to sending immediate staff alerts via SMS or emails whenever the system receives feedback from an unhappy customer, an online dashboard is provided to update the restaurant of its performance – also in real-time. Furthermore, digital comments cards from Opiniator have a benchmarking and leaderboard feature to compare the gaps between best and worst locations. It does this without spreadsheets, administration or delay.
Opiniator also provides a Customer Defection Calculator that highlights the impact of customer loss on the overall business. It is a free tool where restaurants can enter their own data to review the loss they make due to customer defection. It shows why they need to focus more on strategies revolving customer retention and the improvement in profitability if retention is improved
As a result, restaurants can reduce defection, ditch the conventional comment card, and upgrade their feedback system to digital comment cards for ooperational improvement and an increase in customer satisfaction
About Opiniator
Opiniator is a digital feedback and recovery platform that helps brick and mortar businesses to capture real-time ratings and comments from the customers, using their own cell phone. The company based in Portland, Oregon, was started by Matt Selbie and Chris Sparhawk to help businesses improve customer retention. It offers the best customer feedback system for restaurants and other hospitality businesses.