In order to develop and employ optimal organisation structure and culture it is mandatory to diagnose behavioural complications existing in an organisation. These can be done through analysing perception, working behaviour, potential, attitude and intelligence. These aspects of an individual have considerable influence of business performance.

Optimal association of culture and structure of organisation can impact an organisation from five different points of concerns, such as entrepreneurial, purpose, bureaucratic, divisional and innovative. Personality, intelligence and working behaviour are the three fundamental parameters influencing innovative of business, resulting in business performance. Further, personality and leadership qualities can positively influence divisional aspects, chiefly dealing with decision making and taking risks. These aspects can directly affect business performance. Professionalism and attitude towards work of employees can severely impact on purpose of an organisation. Meeting organisational purposes or objectives certainly can enhance business performance, as indicated by Organisational performance in an entrepreneurial organisation highly depends more on culture of the same, rather than structure. According to working attitude, innovativeness and ability to attain organisational objectives are the most crucial factors in this context, as entrepreneurial companies are fundamentally based on innovativeness and hard work.

In addition to these factors, individual conflicts also play a vital role in business success; hence it is of high significance to comprehend the root cause and probable solutions to such complication, such as working behaviour, professional traits and image.