According to the report by Expert Market Research (EMR), the Philippines personal accessories market was valued at USD 2.65 billion in 2025. Aided by rising disposable incomes, evolving fashion preferences, and the growing influence of digital retail channels, the market is expected to grow at a robust CAGR of 8.60% during the forecast period of 2026–2035, reaching a value of approximately USD 6.05 billion by 2035.

Personal accessories include a wide range of products such as bags, belts, wallets, watches, jewellery, eyewear, and other fashion-enhancing items. These products play an important role in personal styling and self-expression, complementing apparel choices and reflecting individual tastes and lifestyles. 

Philippines Personal Accessories Market Trends

One of the key trends shaping the Philippines personal accessories market is the growing influence of fast fashion and social media. Platforms such as Instagram, TikTok, and Facebook are driving fashion awareness, particularly among younger consumers, who are more inclined to experiment with new styles and frequently update their accessory collections. Additionally, the rising popularity of local designers and artisanal brands is supporting demand for unique, handcrafted, and culturally inspired accessories.

Another notable trend is the rapid expansion of e-commerce and omnichannel retailing. Online platforms have improved product accessibility, price transparency, and brand reach, enabling both international and domestic players to cater to a wider consumer base. Moreover, increasing consumer interest in sustainable and ethically produced accessories is encouraging brands to adopt eco-friendly materials and responsible sourcing practices.

Drivers of Growth

The growth of the Philippines personal accessories market is primarily driven by favourable demographic and economic factors. The country’s young and fashion-conscious population, combined with urbanisation and rising middle-class incomes, is significantly boosting spending on discretionary fashion items, including accessories. The increasing participation of women in the workforce has further supported demand for handbags, watches, jewellery, and other professional and lifestyle accessories.

Additionally, the growing tourism and hospitality sector is contributing to market expansion, as accessories are often purchased as lifestyle products and souvenirs. The influence of global fashion trends, supported by international brands and collaborations, is also enhancing product diversity and consumer interest.

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Philippines Personal Accessories Market Forecast

Over the forecast period of 2026–2035, the Philippines personal accessories market is expected to witness strong and sustained growth. Supported by changing consumer lifestyles, expanding retail infrastructure, and continuous product innovation, the market is projected to reach a value of USD 6.05 billion by 2035, reflecting its increasing importance within the country’s broader fashion and lifestyle industry.