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Pluk Phak Praw Rak Mae PCL (SET: OKJ) Eyes Expansion as the 'King of Organic Salad'
- Expanding Investments in Organic Farming and Health-Focused Restaurants

BriefingWire.com, 10/04/2024 - - Raising Funds for New Branches of 'Ohkajhu,' 'Oh! Juice,' and 'Ohkajhu Wrap & Roll'

- Aiming for More Than 150 Locations by 2028

Pluk Phak Praw Rak Mae PCL (SET: OKJ)("OKJ", "the Company"), a leading of food, beverages, and health products services provider known for its slogan "Be Organic from Farm to Table", focuses on organic agriculture to strengthen its growth as the "King of Organic Salad" in Thailand after listing on the Stock Exchange of Thailand (SET) today, reinforcing its strong business fundamentals. The Company confirms positive feedback from investors and is ready to move forward with expanding its organic farming and health-focused businesses by opening new branches of 'Ohkajhu,' 'Oh! Juice,' and 'Ohkajhu Wrap & Roll,' targeting to be over 150 branches by 2028.

Mr. Chalakon Eakchaipatanakul, Founder and CEO of OKJ PCL, whose Company shares started trading on October 4, 2024, on the SET under Agro & Food Industry / Food & Beverage Sector, using the ticker "OKJ", "This milestone marks a significant step in strengthening the Company's financial structure to support future business expansion. With the Company's potential and its business fundamentals in providing organic foods, beverages, and health products under concept "Be Organic from Farm to Table" encompassing the brands "Ohkajhu," "Oh! Juice," and "Ohkajhu Wrap & Roll," which will support OKJ to reach out positive feedback from investors who are seeking to invest in a growing business against economic trends with long-term sustainable growth."

The Company aims to establish itself as the "King of Organic Salad" in Thailand by continuously developing food and beverage recipes to meet the diverse demands of customers, and leveraging the expertise, experience, and readiness of its R&D team. As a result, OKJ has become a pioneer in creating delicious, unique, and easy-to-eat healthy food that attracts consumers' interest and boosts sales. OKJ typically takes only 1-2 months to develop and launch new menus or products.

Moreover, OKJ is committed to expanding its business with strategies to develop and introduce new brands, as well as exploring and innovating new products to create New S-Curve business. Over the next five years (2024-2028), the Company plans to open new branches across its 3 brands. This includes expanding the "Ohkajhu" to be 67 branches from its current 37 branches, which include Full-service Restaurants and Deliver & Kiosk formats. The "Ohkajhu Wrap & Roll" will grow to be 20 branches from the current 1 branch, while "Oh! Juice" will expand to be 70 branches from its current 8 branches, leading to a total of 157 branches by 2028. These branches will cover Bangkok, its vicinity, major tourist destinations, and key regional cities.

Additionally, the Company distributes its products through various channels to reach a wide range of customers. These include Delivery and Kiosk format with a focus on delivery and Grab & Go, drive-thru services, snack box services, and online sales via various food delivery platforms. The Company is also supported by OR, one of its indirect shareholders and a strong partner that helps drive growth in multiple areas. This includes expanding branches at PTT Stations in strategic locations and distributing the Company's products through Café Amazon. Moreover, the Company sells organic products, such as fresh vegetables and ready-to-eat salads, through Rimping Supermarket in Chiang Mai and Gourmet Market in Bangkok.

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