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Instappy
www.instappy.com/
Kriti Verma
strategist@pulpstrategy.com
011 49004000
Plot No: 48, 2nd Floor, Okhla Industrial Estate, Phase III, New Delhi, 110020


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Riding a Harley and having a vision: The story of Instappy’s Ambika Sharma
If you are a new business, trying hard to penetrate into the competitive market, only you know how tough it is to crack the success code. Dealing in the internet platform, an app can do wonder. But developing an app isn’t as easy as it sounds.

BriefingWire.com, 2/10/2017 - Long Story Short

Instappy is a cloud-based Mobile app creation platform that allows users to build intuitive, stunning and fully native applications for iOS and Android instantly. It is simple for everyone to create instant, affordable, intuitive, and stunning, professional mobile applications. Founded by Ambika Sharma, serial entrepreneur and a biking enthusiast, Instappy helps you to retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.

Tête-à-tête with Ambika Sharma on her journey as an entrepreneur

Your Story

My story is replete with several curious anomalies. I was a science student who went on to study Shakespeare, a software developer who studied advertising and discovered a life-long love story with communications and its strategic arts. I am an independent woman blessed to have a family which did not curtail my freedom, but at the same have been supported by them through all my professional and personal endeavours.

Career wise, I have been associated with the field of market and advertising and have worked with several leading organisations such as Encompass (a WPP plc company) and Kidstuff (a DDB Mudra Group company). My last stint before establishing Pulp Strategy in 2011 was with Jagran Solutions as its COO.

What prompted you to come with Instappy?

When I came up with the idea of Instappy, the market was already inclining towards high quality apps thanks to the increasing number of smartphone users and better data/internet connectivity. However, there was a large segment of users which did not have the pocket, time, or the expertise to enable a business app. We identified a potential opportunity to transform the way businesses approached mobility by making app development easy, seamless, swift, and affordable. This led to the creation of Instappy, a cloud-based do-it-yourself (DIY) platform that allowed users to create high-quality, feature-driven, customisable, and visually stunning native apps at a fraction of the cost and time traditionally associated with app development.

The story behind the name of Instappy

Instappy is a portmanteau Instant applications it is instappy’ – the perfect platform for instantly creating visually stunning, feature-driven apps in low Go to market time.

What’s so special about Instappy that other players can’t provide?

Instappy creates advanced apps with state-of-the-art features at a fraction of the cost and the time taken to traditionally develop mobile apps. Its cloud-based approach also allows users with no technical knowledge to create high-quality applications through an intuitive click-based interface. This is something which no other platform in India currently offers.

Instappy’s revenue model

Instappy is a cloud-based SAAS platform which has two developmental models – assisted and DIY. Apps developed through either model are available to users for an annual subscription, which is a major revenue driver for us. We have also recently introduced our Reseller programme, allowing web development companies and agencies to introduce app development in their business service offering. This not only adds another extremely viable revenue stream for Instappy, but also allows them to create greater value for their clients.

 
 
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