We all know by now that animated explainer videos can change the fate of any business. Their approach is such that once made and promoted in the right way, not just businesses but ideal customers also gain a lot from it. So. how does long does it take for these revolutionary videos to be ready and kicking. Although different companies run on different time slots, here’s a little insider on what would be the average time of creating animated explainer videos.The first thing which you need to understand here is that not all marketing videos are created equally. A template video creation takes about a day or two with just one person. But the less we talk about its quality and the effect it has on marketing goals the better. So, unless you’re in a hurry then it’s suggested not to invest in one.
Whereas a custom video is a totally different case. It can take about anywhere from 4 to 8 weeks to create a custom animated explainer video. The production starts from scratch and requires an entire team of professionals and that of course takes time!
Here we take you through every stage of video production process along with the average time so you have an idea of the production timing:
Message of the video
The whole point of creating an animated explainer video is explaining your marketing goals to your target audience. This takes a few heads put together and a lot of brainstorming. The script is produced on the basis of this session, which takes about 3 to 7 days for completion. In between there may be feedbacks and adjustments that need to be taken into account.
Visualization of the Message
Once the story is in paper, the storyboard is prepared. It consists of the main actions on a board.
It takes about 1 to 3 weeks to complete a storyboard on an average as it’s a complicated process. Well, it can be said it’s like a sneak preview of the entire video. With just the storyboard and style frames visualization of the whole video can be done. This makes feedbacks and necessary adjustments possible to get the best desired result.
Custom-made Characters and Graphic designing
The characters created in the animated explainer videos always resemble the target audience. Made from scratch, it does take a lot of time for these characters to look like the average potential customers. The same applies for graphics and backgrounds too. A color pallet according to the brand’s requirements has to be decided upon and incorporated. All this requires time and cannot be rushed in the video production process.
Here comes Animation!
When so much effort has already been put in the previous process, the animation cannot fail at this point now. It’s the most crucial process as it is an animated explainer video. Until, the characters don’t come alive, the audience won’t be able to make connect with the video. Bad animation is messy and boring and always fails to emotionally connect with the audience. Needless to say the fact, good animation does require a couple of weeks to be perfect. It also depends a lot on the complexity of the content of the video.
Add the Final Touch
Final touches like music editing, sound mixing, always are a part of the production process. It’s always wise to keep a week for this. And it’s definitely not negligible but an important process.
So now that you know why animated explainer video creation is a lengthy but fruitful process. We definitely recommend it for your business, as it’s definitely worth the wait folks!