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Ruby Love, Femtech Apparel Company, Launches With Leak-proof Fashion For All
Signature Technology Meets Fashion for the Ultimate Period and Incontinence Protection, 6/12/2019 - Today, Femtech, e-commerce apparel company, Ruby Love is excited to announce a relaunch from the company formerly known as, PantyProp. The new Ruby Love brand offers leak-proof apparel for teens and women rooted in the belief that periods should never stop women from doing, being, and going.

Founded by Crystal Etienne in 2015, Ruby Love is a pioneer in the period apparel industry as the first company to offer period swimwear. From sales of just $300,000 in its first year, after three years, Ruby Love has garnered $10 Million in sales. Now to further its success, Ruby Love announces their exciting rebrand to bring to life the company’s supportive, unifying message to empower women. “Ruby” denotes your period, a timeless gem symbolizing health and growth, while “Love” represents their commitment to continue to deliver the highest level of care. Ruby Love will continue to offer the same great technology and total period solution as PantyProp, just with better service, a new look and a new name, Ruby Love!

“I was right by my daughter’s side as she navigated her first period – and every period after that,” said Crystal Etienne, Founder and CEO of Ruby Love. “After years of watching her struggle with embarrassment, even going so far to sit out the swim meets that she trained so hard for, I knew I had to find a better alternative to help all women not only deal with, but truly embrace their periods.”

Etienne developed Ruby Love’s revolutionary technology by testing hundreds of prototypes and tweaking designs, ultimately creating a smart, intuitive design that uses a built-in absorbent liner that is perfectly angled to collect flow immediately, ensuring stain-free comfort. Ruby Love products can be worn alone or paired with the Ruby Love Double-Sided Pad or with a cup, tampon or additional pad. The brand’s reusable, washable products allow consumers to feel secure and protected, without the environmental impact of traditional hygiene products.

“Why settle for products that were designed decades ago, that are uncomfortable, and which fail us constantly?” questioned Etienne in 2015 when developing the Ruby Love technology. “Why give young girls objects – that are often riddled with chemicals – to insert into their bodies? Why stress over the embarrassment and shame of leaks and stained clothes and sheets? And why not wear white with confidence, race in the swim meet or sit through hours-long board meetings without worrying?”

Ruby Love is a disruptor in the period protection industry, encouraging families to communicate about period education and puberty. The company’s First Period Kit and Monthly Period Kit not only provide products, but both also include educational materials that empower teens and women by challenging misconceptions and providing the necessary tools to feel confident during their periods.

Ruby Love’s product collections include period underwear, period kits (Ruby First Period Kit and Ruby Repeat Monthly Period Kit), as well as period swimwear, activewear (leggings and bodysuits), loungewear (sleeppant, boyshorts and onesies), double sided-pads and incontinence boxer briefs with prices ranging from $15.99 to $159.99. Sizes range from extra small to 3X. All products are available for purchase online directly through Ruby Love’s e-commerce platform.

To learn more about Ruby Love and their advanced and inclusive products, visit and follow @shoprubylove on Instagram, Twitter and Facebook @myrubylove.

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