Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-beauty-personal-care-market/requestsample

A youthful population, with 65% under 35, and 99% internet penetration drive the USD 4.6 billion beauty market, with women spending 55% more than men. Vision 2030 boosts retail, with A.S. Watsons opening four Riyadh stores. Social media, engaging 75% of consumers, fuels trends via influencers, promoting brands like L’Oréal and Huda Beauty. High disposable incomes increase premium product demand, while e-commerce and halal/organic preferences grow, with 80% of consumers seeking natural cosmetics, aligning with cultural and environmental values, enhancing market accessibility and diversity.

Vision 2030, targeting 100 million tourists, and a 36.2% female workforce participation rate boost demand for premium and workplace-appropriate cosmetics. E-commerce, with a 92% surge, sees platforms like Nice One Beauty raising USD 322 million via IPO. Harsh climate drives UV-protective skincare demand, with Bayer’s Bepanthen Derma targeting sensitive skin. Sustainability rises, with TotalEnergies Corbion using biodegradable packaging. Social media, with 36.84 million users, shapes trends, while brands like Charlotte Tilbury expand with Riyadh stores, catering to evolving beauty standards and cultural preferences.

Key Market Trends & Insights:

Surge in Halal and Organic Products

Halal and organic cosmetics dominate, with 80% of consumers preferring natural products. Brands like Huda Beauty launch halal-certified lines, while 75% of skincare sales focus on organic ingredients, catering to cultural values and eco-conscious preferences in the USD 4.6 billion market.

Growth of E-Commerce Platforms

E-commerce drives 92% of beauty sales growth, with platforms like Nice One Beauty raising USD 322 million via IPO. With 99% internet penetration, brands like L’Oréal leverage online channels, offering personalized experiences to the 36.84 million social media users.

Influence of Social Media Marketing

Social media, engaging 75% of consumers, shapes trends, with influencers driving 55% higher female spending. Platforms like Instagram promote brands like Charlotte Tilbury, which opened new Riyadh stores, boosting visibility and sales in the competitive beauty market.

Demand for UV-Protective Skincare

Harsh climate fuels demand for UV-protective skincare, with 60% of consumers seeking sun-protective products. Bayer’s Bepanthen Derma targets sensitive skin, while premium brands like La Roche-Posay expand offerings, addressing environmental challenges in the USD 4.6 billion market.

Rise of Sustainable Packaging

Sustainability gains traction, with 70% of consumers favoring eco-friendly packaging. TotalEnergies Corbion introduces biodegradable cartons, while brands like The Body Shop adopt recyclable materials, aligning with Vision 2030’s environmental goals and enhancing brand loyalty among eco-conscious shoppers.

Ask analyst of customized report: https://www.imarcgroup.com/request?type=report&id=16463&flag=E