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Rising disposable incomes and rapid urbanization fuel demand for flowers in Saudi Arabia. Increased purchasing power enables consumers to spend on luxury items like flowers for home décor, gifting, and events. Urban centers like Riyadh and Jeddah see high demand for ornamental plants, with nurseries thriving. The cultural significance of flowers in religious and social events, such as Eid and weddings, sustains consistent demand. Floranow, a Dubai-based B2B platform, reports 65% of its business from Saudi Arabia, highlighting the Kingdom’s robust market for floral products, driven by urban consumer preferences.

Government initiatives under Vision 2030 significantly boost the flower market. Urban beautification projects and mega-developments like NEOM and the Red Sea Project require extensive floral landscaping. The Baha Winter Festival’s 50,000-seedling flower carpet exemplifies government-driven floral tourism. Investments in agricultural technology, such as Tamimi Markets’ vertical smart farms in Al Kharj, enhance local production. The Taif Rose, used in perfumes and exports, benefits from government support, with Taif farms attracting tourists. These initiatives, alongside a growing events sector, drive demand for fresh, potted, and artificial flowers across the Kingdom.

Key Market Trends & Insights:

Growing Flower Culture

A shift towards a broader "flower culture" is emerging, with consumers increasingly buying flowers for personal use and home decor. The market size reached $548.3 million recently, driven by demand for roses and luxury arrangements for events.

Rise of E-Commerce Platforms

Online flower shops like Flory are transforming the market with seamless ordering and delivery. E-commerce accounts for 11% of retail volume, with platforms offering DIY floral kits, boosting accessibility and sales across urban areas like Riyadh.

Demand for Luxury Blooms

Affluent consumers are driving demand for exotic flowers like orchids and peonies. High-end events and weddings fuel this trend, with premium arrangements commanding higher prices, contributing significantly to the market’s $548.3 million valuation.

Sustainability and Local Production

Eco-friendly practices are gaining traction, with firms adopting sustainable packaging and local cultivation. Taif’s rose farms, producing Rosa damascena, support this trend, reducing reliance on imports from Kenya and Ethiopia while promoting green initiatives.

Tourism-Driven Floral Demand

Saudi Arabia’s tourism push, targeting 70 million visitors, is boosting floral demand for hotels and events. Projects like NEOM and The Red Sea Project drive this growth, with hospitality sectors using vibrant arrangements to enhance guest experiences.

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