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Saudi Arabia’s cultural focus on grooming drives hair care demand, with the market valued at USD 839.9 million. A youthful population, with 68% under 35, fuels spending on premium products, as 55% prioritize high-quality options. Vision 2030 boosts economic diversification, increasing disposable incomes and salon visits. L’Oréal’s 2021 launch of sulfate-free shampoos caters to this trend. Social media influences 65% of purchases, amplifying demand for stylish products like hair oils and serums, especially among men, with brands like Manscaped expanding to meet growing male grooming needs.

The arid climate, with high temperatures and low humidity, causes hair dryness and damage, driving demand for specialized products. Around 75% of consumers prefer organic solutions like argan oil-based shampoos. The Halal Products Development Company, backed by the Public Investment Fund, promotes local production of natural hair care, aligning with Vision 2030. E-commerce, with 78% of 18-35-year-olds buying online, enhances access to brands like Unilever’s herbal shampoos. Rising pollution concerns further boost anti-pollution product sales, with 36% annual e-commerce growth fueling market expansion.

Key Market Trends & Insights:

Rise of Natural and Organic Products

Consumers, with 75% preferring organic solutions, drive demand for natural hair care. L’Oréal’s sulfate-free shampoos and argan oil-based products by Dabur gain popularity. Vision 2030’s Halal Products Development Company supports local production, appealing to eco-conscious buyers.

Growth in Male Grooming

Male grooming products are surging, with 65% of men using specialized hair care. Brands like Manscaped offer anti-hair loss shampoos, while salons report 40% male clientele. Social media influences 55% of purchases, boosting demand for styling gels.

E-Commerce and Digital Sales

Online platforms dominate, with 78% of 18-35-year-olds buying hair care online. Noon and Amazon Saudi offer brands like Unilever’s herbal shampoos. E-commerce accounts for 36% of sales, driven by convenience and access to premium products.

Anti-Pollution Hair Care

Rising pollution concerns fuel demand for protective products. Around 60% of consumers seek anti-pollution shampoos. P&G’s Pantene Pro-V, with antioxidant formulas, addresses urban hair damage, aligning with consumer needs in polluted cities like Riyadh.

Premium and Luxury Hair Care

Affluent consumers drive demand for high-end products, with 55% prioritizing premium brands. Kérastase’s luxury serums and salon treatments see strong sales. High disposable incomes and social media trends amplify purchases in upscale retail and salons.

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