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Growing awareness of health and wellness drives demand for fitness clubs in Saudi Arabia, with 60% of Saudis adopting healthier lifestyles, spurred by lifestyle diseases like diabetes (19%) and obesity (38%). Government campaigns, like the Quality of Life Program under Vision 2030, promote physical activity, encouraging gym memberships. For instance, Leejam Sports’ partnership with the Ministry of Municipal Affairs boosts community fitness initiatives. This focus on preventive healthcare, coupled with a young population prioritizing fitness, fuels demand for diverse gym offerings, from yoga to personal training.

Saudi Arabia’s Vision 2030 invests USD 24.4 billion in health and fitness infrastructure, driving market growth. The Saudi Arabian Public Investment Fund’s new women-focused fitness company supports female participation, with 48.2% of residents engaging in daily exercise. Rising disposable incomes, up 4.3% in real GDP per capita, enable more Saudis to afford premium memberships at clubs like Fitness Time. Corporate wellness programs, like GetMuv’s flexible gym access, further boost demand by promoting employee health, aligning with government goals for a fitter, more productive population.

Key Market Trends & Insights:

Integration of Wearable Technology

Wearable tech, like smartwatches, is transforming fitness clubs, with 65% of Saudi gym-goers using devices to track heart rate and calories. Fitness Time integrates Fitbit data into personalized plans, enhancing member engagement and workout efficiency, aligning with the tech-savvy population’s preferences.

Rise of Boutique Fitness Studios

Boutique studios offering specialized classes like yoga and HIIT are booming. NuYu Fitness, with 20 new studios, caters to niche preferences. These studios attract 40% of urban women, providing tailored experiences and fostering community, driving market diversification.

Expansion of Wellness Services

Clubs are adding holistic services like nutrition counseling and mental health support. Leejam Sports’ PhysioTherabia centers offer physiotherapy, with 50% of members using wellness programs. This trend addresses growing demand for comprehensive health solutions beyond physical exercise.

Growth of Women-Focused Fitness

Women’s fitness is surging, with 48.2% of Saudis exercising daily. The Public Investment Fund’s women-only fitness company supports this, with 30% of gym memberships held by women. Dedicated facilities like Lava Fitness empower female participation, boosting inclusivity.

Adoption of Virtual Fitness Platforms

Virtual fitness is gaining traction, with 50% of clubs offering online classes. Studio55’s app-based training sees 35% member engagement, driven by Saudi Arabia’s 93% smartphone penetration. This trend enhances accessibility, catering to busy professionals seeking flexible workout options.

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