In Hindi, the word "rivaaz" means tradition. For MyRivaaz, a women-owned jewelry store based in Maryland, that one word sums up their whole business. The store started on Etsy in 2018 with a small set of handpicked pieces, took on its current name in 2021, and now runs its own online store serving South Asian families across the United States. Its focus has stayed the same all along. Jewelry is available in stores that offer pieces that look and feel like family heirlooms and that too at reasonable prices.For families raised outside India, buying Indian jewelry in the USA was often difficult, requiring a long trip to a packed store or a wait for a parcel to arrive from India.MyRivaaz takes a different route. Every item ships from Maryland, and the gold-plated range is where much of the store's heart lies. Shoppers can choose from gold antique Kundan chokers, gold Victorian necklaces, Navratan jewelry with nine colored stones, gold Hasli necklaces, and Meenakari Kundan jewelry paired with jhumkas. Kundan bangles and Victorian bangles complement these pieces well. These pieces feature gold-plated metal bases with Kundan, Polki, pearls, and cubic zirconia, offering the beauty of fine jewelry at economical prices. Customers who prefer silver, rose gold, or Victorian plating can easily filter their results.
"Many of our customers grew up watching their mothers wear gold at every wedding. They want that same glow for their own big moments, but buying real gold for one event is a hard number to justify. Our gold-plated designs let them keep the tradition without the guilt, and they can wear something new to every function instead of repeating one set," said a MyRivaaz spokesperson.
Real gold comes with worries that few people talk about. It is expensive to buy, risky to carry through airports, and nerve-racking to wear in a packed banquet hall where an earring can slip off unnoticed. Many women end up leaving their best pieces locked away and skipping the look they wanted. Gold-plated jewelry changes that math. A bride can dance through her sangeet without checking her neckline every few minutes, and a guest can travel to a destination wedding with a full set in her carry-on and no fear of loss.
About MyRivaaz
MyRivaaz is a women-owned online jewelry store based in Maryland, USA, selling Indian and Pakistani fashion jewelry to customers across the country and worldwide. Its collection includes Kundan, Polki, American Diamond, and fusion designs, with gold-plated necklaces, earrings, bangles, and bridal sets for shoppers who want the look of Indian gold jewelry in the USA at an affordable price. All items are ready to ship, with free shipping on US orders of $99 or more. To explore the collection, visit https://www.myrivaaz.com/