According to the report by Expert Market Research (EMR), the South Korea electric toothbrush market attained a value of approximately USD 129.74 million in 2025. Driven by growing awareness of oral hygiene, increasing disposable income, and rising adoption of advanced personal care products, the market is projected to grow at a CAGR of 8.30% between 2026 and 2035, reaching an estimated value of USD 287.98 million by 2035. Electric toothbrushes, designed to offer superior cleaning efficiency compared to manual brushes, have become an essential component of daily oral care routines in South Korea.

The market is significantly influenced by a shift towards preventive healthcare and the rising popularity of technologically enhanced personal care devices. Electric toothbrushes are widely appreciated for their ability to remove plaque effectively, reduce gum disease, and improve overall oral health, which has led to increased consumer acceptance across various age groups.

South Korea Electric Toothbrush Market Trends

Several notable trends are shaping the South Korea electric toothbrush market. Smart toothbrushes equipped with Bluetooth connectivity, app integration, and AI-assisted brushing guidance are gaining traction among tech-savvy consumers. These devices allow users to monitor brushing habits, track oral health metrics, and receive personalised feedback, enhancing the overall oral care experience.

Sustainability is another emerging trend, with an increasing number of consumers preferring eco-friendly models with replaceable brush heads and rechargeable batteries. Furthermore, collaborations between oral care brands and dental professionals are helping in promoting awareness campaigns, which also contribute to market expansion.

Drivers of Growth

The growth of the electric toothbrush market in South Korea is primarily driven by rising oral health awareness and the increasing prevalence of dental problems such as cavities, plaque accumulation, and gum disease. With more consumers seeking efficient and convenient oral care solutions, electric toothbrush adoption continues to rise.

Additionally, technological innovations, including sonic and oscillating-rotating brushes, offer enhanced cleaning performance, which further encourages product adoption. The expanding e-commerce landscape also plays a vital role, as online platforms provide greater access to a variety of models and enable direct-to-consumer sales, driving market penetration.

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South Korea Electric Toothbrush Market Forecast

Over the forecast period from 2026 to 2035, the South Korea electric toothbrush market is expected to witness strong growth at a CAGR of 8.30%, reaching an estimated value of USD 287.98 million by 2035. With increasing consumer emphasis on oral hygiene, technological innovation, and expanding awareness of the benefits of electric toothbrushes, the market is poised for steady expansion, reflecting South Korea’s evolving personal care landscape and rising health-conscious population.