SINGAPORE, Oct 26, 2023 - (ACN Newswire) - Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the Jury President line-up.

2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan, who will preside over theDirect and Outdoor Juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I'm very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invitethem into this wonderful playground, and take action in the direction we envision. At this moment, as we're still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving ashared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next yearto set the benchmark for creative excellence in APAC for a 37th edition.

Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, whichwill celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success. Inaugural Jury President of the Gaming Spikes, Joey David Tiempo, Founder & CEO, Octopus & Whale, the Philippines, commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It's thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia's longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let's embrace the future of creativity!”

Other changes include the Strategy & Effectiveness Spikes evolving into the Creative Strategy Spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for Media Agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.

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