HONG KONG, Nov 3, 2025 - (ACN Newswire) – Star Plus Legend Holdings Limited (“Star Plus Legend” or the “Company”, together with its subsidiary, the “Group”, stock code: 6683.HK), announced that the Group, through an industrial fund, has subscribed no more than 7% of the issued share capital (the “Investment”) of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea. The first closing of the Industry Fund was completed, and the Group has contributed US$8 million to subscribe for the Industry Fund’s Interest, being 16% of the Interest. The remaining Interest were held by two Independent Third Parties. The Investment is expected to create synergy for the Group through various cooperations with Galaxy and artists managed by it. The Group is currently engaged in advanced discussions with Galaxy regarding details of the strategic partnership, including but not limited to collaborations with Galaxy’s artists on exhibitions, concerts, and the development of artist IP and related merchandise.Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G Dragon), Kim Jong-kook and Song Kanghao. Becoming a strategic shareholder of Galaxy marks a key milestone in the Company’s global IP expansion. This investment will not only strengthen the Company’s deep collaboration with top international celebrity IPs, but also inject strong momentum into its strategic vision of building a “global IP development and operation platform”.
Two Industry-leading Powerhouses Join Forces to Seize the High Ground of Global Top-tier IP Resources
In recent years, the Company has continued to expand its IP portfolio, led by two flagship celebrity IPs “CHOUCHOU” and “Coach Liu”, and the cumulative number of fans of the IP portfolio has reached 280 million. The Company also recently introduced a new original IP character, “WAKAEMO.” As the copyright owner of Jay Chou’s official Nijgen-style personality “CHOUCHOU,” the Company has successfully extended the IP’s licensing to five major sectors, including fashion, cultural and creative products, and 3C electronics. To date, “CHOUCHOU” has collaborated with over 200 brands, generating cumulative co-branded product sales exceeding RMB 1 billion.
Galaxy holds artist IPs that possess exceptional rarity and strategic value, including Kwon Ji-Yong (a highly influential figure in the world of K-pop), Kim Jong-kook (best known internationally for his roles in Korean variety shows such as Running Man) and Song Kanghao (a global icon in cinemas and lead actor in movies including Parasite and A Taxi Driver). The global influence and commercial value of these renowned artists will provide strong support for the Company as it expands across Asia and beyond, marking a significant leap in the Company’s IP strategy from the Chinese-speaking market to the global stage.
The Company’s celebrity IPs, particularly those related to Jay Chou, demonstrate immense commercial potential, a solid fan base, and strong market appeal. The partnership between these two industry-leading powerhouses represents not only a strategic integration of resources, but also a mutual empowerment of brand influence. This collaboration is expected to significantly enhance both parties’ global visibility and unlock broader international cooperation opportunities.
Click Here