The global Data Analytics Market reached an estimated USD 69.54 billion in 2024 and is forecast to grow at a CAGR of 28.7% from 2025 to 2030. Key drivers for this growth include the increasing adoption of machine learning and artificial intelligence, the popularity of social networking platforms, the demand for personalized consumer experiences, and the surge in online shopping. The growing use of smart applications, new social media platforms, and the industrial revolution are expected to generate substantial databases.

Big data analytics enables enterprises to improve crucial business processes and objectives. In healthcare, many providers are using big data for predictive analytics in patient care, as exemplified by the predictive model at Mount Sinai Medical Center in New York City, which helps forecast patient admissions by analyzing historical data.

Detailed Segmentation:

Type Insights

With the increasing demand for client experience management, customer retention, and better lead management, the customer analytics segment is expected to register prominent CAGR over the forecast period. Customer analytics is used in retail to create personalized communications and marketing campaigns. Customers' increasing demand for an omnichannel experience in the retail industry has fueled the segment's growth.

Solution Insights

The security intelligence segment dominates the market, with prominent revenue share in 2024. The growing adoption of advanced analytics to identify fraudulent activity, optimize processes, and address data risks drives the segment's growth. Increased solution of business intelligence software to provide controlled access to customer databases, transaction security, and improved customer experience is also expected to drive segment growth over the forecast period. Security intelligence is becoming more popular because it employs a risk-reduction strategy that integrates internal and external threat, security, and business intelligence across an organization.

Application Insights

The enterprise resource planning segment is expected to grow at the fastest CAGR during the forecast period. Data analytics applications can bridge data warehouses, traditional databases, and data lakes to incorporate Big Data with business application data to improve forecasting, analysis, and planning. Moreover, as organizations increasingly rely on data-driven decision-making, there is a greater need to access and analyze databases.

Regional Insights

North America data analytics market accounted for a dominant global share of 31.75% in 2024. The availability of infrastructure that supports data analytics and the increased use of advanced technologies such as AI and machine learning are responsible for the market growth in North America.

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