The first fruit of this project is a new perfume (limited series of 1,000 bottles, not for sale) with a unique fragrance, developed by TANAKA MIRAI Lab., that expresses the essence of gold (Au). Gold has always been a key product for TANAKA, which constantly pursues the rare and exceptional value of precious metals, ever since its foundation.

TANAKA engages in ultra-long-term corporate management that looks to 2085, the 200th anniversary of the Group's founding, and beyond. TANAKA MIRAI Lab. was created to lead the Group in everything from the creation to the realization of new paradigms. It believes that the rare and exceptional value that will remain through 2085 lies in the domains that make us human, so it is engaged in the pursuit of "Precious Things" that link to the "Embodiment" and "Emotion" uniquely inherent to people.

Precious Fragrance is one of the fruits of its efforts to realize these “Precious Things”. The goal of this project is to embody sensibilities through “fragrance”, which directly acts on the human cerebral limbic system and remains in the form of memories.

In fiscal year 2025, TANAKA began working together with fragrance experts to develop fragrances from the ground up, led by the concept of "Authentic Uniqueness," derived from the metal that is synonymous with TANAKA: gold (Au). The culmination of these efforts was the perfume "The TANAKA 2025." Only 1,000 bottles of this perfume, which is not for sale, have been made. They will provide an unparalleled fragrance experience, a signature of the TANAKA brand.

We plan to expand the “Precious Fragrance” collection in the future by focusing on the development of fragrances based on metals such as silver (Ag) and platinum (Pt).

Press release: https://www.acnnewswire.com/docs/files/20260107.pdf