The global tea market was valued at USD 17.42 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 6.0% from 2025 to 2030. This expected growth can be attributed to increasing consumer awareness regarding health and wellness. More individuals are recognizing the numerous health advantages associated with tea consumption, such as its anti-inflammatory properties and its role in encouraging relaxation and stress relief. Alongside this, there is a notable surge in the demand for organic and premium tea products, as consumers are increasingly seeking out high-quality, specialty, and artisanal teas that reflect a focus on wellness, taste, and origin.A significant contributor to this growth is the rising popularity of green tea, which is particularly valued for its high antioxidant content and associated health benefits. Consumers are turning to green tea as part of a healthier lifestyle, further boosting its consumption worldwide. In parallel, demand for organic tea continues to rise as a result of growing consumer preferences for products perceived as natural, environmentally sustainable, and free from synthetic additives.
The appeal of flavored and herbal teas is another driving force behind market expansion. These varieties are meeting the diverse and evolving taste preferences of consumers who are increasingly looking for new and enjoyable experiences in their beverage choices. The proliferation of e-commerce platforms and the rise of direct-to-consumer business models have also played a key role by making a broad assortment of tea products easily accessible to consumers, regardless of their location. This accessibility has supported the growing adoption of various tea types across different consumer segments.
Another factor contributing to increased tea consumption is the rise in disposable incomes, especially in emerging economies. As financial resources become more available, consumers in these regions are more willing and able to purchase and enjoy tea, including premium and specialty options, as part of their daily lifestyle.
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What is the current size and projected growth of the global tea market?
As of 2024, the global tea market was valued at USD 17.42 billion. It is anticipated to expand at a compound annual growth rate (CAGR) of 6.0% from 2025 to 2030, reaching an estimated USD 24.61 billion by 2030.
What factors are driving the growth of the tea market?
Health Consciousness: Consumers are increasingly aware of the health benefits of tea, such as its antioxidant properties, which aid in reducing inflammation and promoting relaxation.
Demand for Organic and Premium Teas: There is a rising demand for high-quality, specialty, and artisanal tea varieties.
Green Tea Consumption: The rapid growth in green tea consumption, valued for its antioxidant properties, continues to expand the market.
Organic Tea Demand: The demand for organic tea has increased, driven by consumer preferences for natural and environmentally friendly products.
Which regions are leading in tea consumption?
The Asia Pacific region dominated the global tea industry with a revenue share of 34.7% in 2024. Tea has significant cultural and social value across many regions in Asia Pacific. Moreover, tea is often perceived as more benef