If you haven't then you should because they can make the difference between someone buying your product or moving on to the next. According to Paul Brooks one of the UK's top Internet Marketers.

He goes on to say.

Most people are motivated to buy to satisfy an emotion, and being aware of which emotion you are trying to appeal to when writing and advert, blog post, sales/squeeze page etc, can have a huge effect on your sales numbers. To find out more...

www.startearningnow.co.uk/blog/?p=140

(copy and paste into your browser)

I have illustrated these 7 reasons in this short video.