As Internet marketers, one of the most important jobs for the online business owner is to drive targeted traffic to your website. Says Paul Brooks, one of the UK's leading Internet marketing trainers.There are many ways to get that traffic, from paid for traffic like PPC, to free methods like social media and everything in between. We all know the power of Safelist Marketing, which is particularly useful whilst your building your own list of potential customers, and the advantages being able to place banner ads ,text ads etc on traffic exchanges.
The down side to those is that Traffic exchanges take up a lot of your time surfing the exchange for the points needed to get your ads seen, and Safelists can jam your inbox full of mail you really want.
The answer says Mr Brooks is the Ad-Exchange. An AD-Exchange allows you to place lots of different types of adverts, just like a traffic exchange, whilst being able to send members emails just like a Safelist, but with the real benefit of getting more points therefore less surfing time and you can opt out of receiving emails from members should you choose to.
These exchanges are about to take the Internet by storm, says Mr Brooks
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