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Venkat Reddy
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The Trend of Low-Calorie Drinks Increasing the Craft Beer Market
The global craft beer market size stood at $33.3 billion in 2018, and is projected to grow at a healthy CAGR of 15.8% throughout the forecast period 2019-2025., 9/13/2019 - In present-day scenario, consumer lifestyle is showing an impact on the food consumption patterns of individuals. Breweries are growing in prominence, and they are representing the upsurge of craft beer business in the beer industry. The non-profit trade group the Brewers Association is protecting and promoting many small and independent U.S. brewers in order to satisfy the rise in demand for craft beer. Craft breweries hyper-focus on consumer trends and in innovating more drinks have resulted in the emergence of new alternatives drinks. On the other hand, the prevalence of these drinks are making consumers of spirits and wines shift towards craft beer, which is catapulting sales in the Craft Beer Market .

India Pale Ales (IPA) is the most dominant style of craft beer experiencing propitious growth these days. Increased adoption of IPA in California, Colorado, New Jersey, and Virginia is growing sales of IPA, and thus helping grow the craft beer market. The proliferation of Craft Lager is also influencing craft beer sales, as the drinkers are more interested in lighter styles such as lagers, blond ales, wheat, and kolsch. As a result, the global craft beer market size stood at $33.3 billion in 2018, and is projected to grow at a healthy CAGR of 15.8% throughout the forecast period 2019-2025.

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A drastic change has been effected in the craft beer landscape due to the rise in establishment of small and local breweries. Craft beer sales are shifting to cans as they keep beer fresh and enable easy storage. Moreover, they are portable, which increases their popularity among a large number of consumers. Taprooms are also playing a vital role in providing the craft beer to consumers and also boosting up the income stream as well. On-trade distribution application is growing at a faster CAGR of 13.8% during the forecast period. This on-trade distribution is going to become crucial in the forecast period because higher revenue for the craft beer market is being generated from hotels, restaurants, brewpubs, and breweries rather than from retail outlets such as supermarkets, hypermarkets, wines and spirits shops, and convenience stores.

Craft Beer Breweries Business Strategies:

·In August 2019, Anheuser-Busch InBev (ABI) has acquired Platform Beer Co. - the fastest growing regional craft brewery in the U.S. This platform beer company has its presence in Cleveland, Cincinnati, Columbus, and Ohio. During 2017, this company stood as one of the fastest-growing craft brewing companies. Now, it joined ABI’s “Brewer’s Collective” craft division. This acquisition is intended to build a strong product portfolio of craft beer varieties, and also to satisfy the increased number of craft beer consumer’s thirst to drink more beer-adjacent beverages such as canned cocktails, hard seltzer, and other bubbly hybrids.

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